| 청구기호 |
HD59 .L88 2019 |
| 형태사항 |
xxi, 279 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
|
| 주제 |
Public relations --Handbooks, manuals, etc.
|
| LCCN |
2017049106
|
| ISBN |
9781506329055 (pbk. : alk. paper)
|
