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Rethinking public relations PR propaganda and democracy / [electronic resource]
서명 / 저자 Rethinking public relations [electronic resource] : PR propaganda and democracy / Kevin Moloney.
저자명 Moloney, Kevin
단체명 Moloney, Kevin
판사항 2nd ed.
발행사항 London ; New York : Routledge, 2006.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157813URL

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서지기타정보
청구기호 HD59 .M62 2006eb
형태사항 xiii, 228 p. ; 24 cm.
언어 English
서지주기 Includes bibliographical references (p. [204]-217) and index.
내용 A great Niagara of PR -- PR from top to bottom -- A future with PR -- PR and propaganda -- PR propaganda in the UK -- Can PR and democracy co-exist? -- Is PR damaging democracy? -- Ethics, social responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media matters -- The consequences of PR propaganda.
주제 Public relations.
Democracy.
보유판 및 특별호 저록 Original 0415370612 0415370620 , 2005014613 , 60420977
ISBN 0203030591 (electronic bk.)
기타 표준번호 9780203030592
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