| 청구기호 |
HD59 .P3548 2016 |
| 형태사항 |
1 online resource (xviii, 174 pages) : illustrations.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Pt. I. What lies beneath: ch. 1. Before we begin: new profession...or one of the oldest? ; ch. 2. Lies, truth and honesty: their role in PR practice ; ch. 3. Truth, trust and the virtue of being "good" ; ch. 4. Whose rights are right? ; ch. 5. The trouble with rules ; ch. 6. Utilitarianism: right acts and wrong reasons -- pt. II. Ethics and the practitioner: ch. 7. Your moral development: cultivating respect and humility ; ch. 8. Codes of ethics: the good, the bad and the (almost ugly) ; ch. 9. Conflicts of interest: sex and other relationship issues ; ch. 10. (Very) personal ethical decisions: whistle-blowing and moonlighting -- pt. III. Strategies and dilemas: ch. 11. Public relations ethics and traditional media ; ch. 12. PR ethics and social media ; ch. 13. Persuasion, propaganda and advocacy: the ethics of influence ; ch. 14. Supporting "good causes": bad ethics or bad taste? ; ch. 15. Deceptive authorship: ghostwriting and plagiarism -- pt. IV. Organizations, ethics and public relations: ch. 16. Making decisions: the true reality of everyday ethics ; ch. 17. PR and the corporate ethics programme ; ch. 18. The future of ethical public relations: education and leadership.
|
| 주제 |
Public relations --Moral and ethical aspects.
Public relations --Management.
Ethik. --swd
O?ffentlichkeitsarbeit. --swd
Ethik. --(DE-588)4015602-3 --gnd
O?ffentlichkeitsarbeit. --(DE-588)4043188-5 --gnd
BUSINESS & ECONOMICS / Business Ethics --bisacsh
Public relations --Management. --fast --(OCoLC)fst01082907
Public relations --Moral and ethical aspects. --fast --(OCoLC)fst01082909
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| ISBN |
9780749477271q(electronic book)
074947727X |
