서지주요정보
Creating powerful brands in consumer, service and industrial markets [electronic resource]
서명 / 저자 Creating powerful brands in consumer, service and industrial markets [electronic resource] / Leslie de Chernatony and Malcolm McDonald.
저자명 De Chernatony, L;McDonald, Malcolm.
단체명 De Chernatony, L;McDonald, Malcolm.
판사항 3rd ed.
발행사항 Oxford ; Boston [Mass.] : Elsevier/Butterworth-Heinemann, 2003.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104745URL

서지기타정보

서지기타정보
청구기호 HD69.B7 D45 2003eb
형태사항 xvii, 467 p. : ill. ; 24 cm.
언어 English
서지주기 Includes bibliographical references and index.
주제 Brand name products --Planning.
Brand name products --Marketing.
보유판 및 특별호 저록 Original 0750659807 , 53845484
ISBN 1417507845 (electronic bk.)
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