| 청구기호 |
HD69.B7 D43 2010 |
| 형태사항 |
1 online resource (xvi, 376 p.) : ill.
|
| 언어 |
English |
| 일반주기 |
Previous ed.: 2006.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding.
|
| 주제 |
Brand name products.
Trademarks.
Product management.
BUSINESS & ECONOMICS --Advertising & Promotion. --bisacsh
|
| ISBN |
9781856177733
1856177734
9780080966649 (electronic bk.)
0080966640 (electronic bk.)
|
