| 청구기호 |
HD69.B7 .D92p 2003 |
| 형태사항 |
xiii, 249p. : ill. ;24cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.
|
| 주제 |
Brand name products -- Marketing.
Brand name products -- Case studies.
|
| ISBN |
0470850523 (cloth : alk. paper) : |
