청구기호 |
HD69.B7 .D455 2006 |
형태사항 |
xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
|
언어 |
English |
일반주기 |
Previous ed.: 2001.
|
서지주기 |
Includes bibliographical references and index.
|
주제 |
Brand name products.
Trademarks.
Product management.
Merken. --gtt
Marketing. --gtt
|
ISBN |
0750667494 (pbk.)
9780750667494 (pbk.)
|