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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
서명 / 저자	From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
저자명	De Chernatony, Leslie
판사항	2nd ed.
발행사항	Oxford : Butterworth-Heinemann, 2006.

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5070059

소장위치/청구기호

문지 보존서고

HD69.B7 .D455 2006

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서지기타정보
청구기호	HD69.B7 .D455 2006
형태사항	xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
언어	English
일반주기	Previous ed.: 2001.
서지주기	Includes bibliographical references and index.
주제	Brand name products. Trademarks. Product management. Merken. --gtt Marketing. --gtt
ISBN	0750667494 (pbk.) 9780750667494 (pbk.)

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