한국과학기술원 도서관

서지주요정보
Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value / [electronic resource]
서명 / 저자	Corporate reputation, the brand & the bottom line [electronic resource] : powerful proven communication strategies for maximizing value / Roger Haywood.
저자명	Haywood, Roger;Haywood, Roger
단체명	Haywood, Roger;Haywood, Roger
판사항	3rd ed.
발행사항	London ; Sterling, VA : Kogan Page, c2005.
Online Access	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137379 URL

서지기타정보
청구기호	HD59 .H32 2005eb
형태사항	xvi, 320 p. ; 24 cm.
언어	English
일반주기	"The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index.
주제	Public relations. Corporate image. Organizational effectiveness.
보유판 및 특별호 저록	Original 0749444088 , 2005009330 , 58985804
ISBN	1423728475 (electronic bk.)

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Managing your reputation : how to plan and run communications programmes that win friends and build success Haywood, Roger HD59 .H395m 1994
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