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Shifting foundations : public relations as relationship building / Robert L. Heath -- Two-way symmetrical public relations / James E. Grunig -- A rhetorical enactment rationale for public relations / Robert L. Heath -- Public relations and community / Kenneth Starck, Dean Kruckeberg -- Cultural topoi / Greg Leichty, Ede Warner -- Updating public relations / David McKie -- In search of a metatheory for public relations / Roy Leeper -- Interpersonal communication and public relations / W. Timothy Coombs -- Public relations field dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing publics into public relations / Shirley Leitch, David Neilson -- Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor -- Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public relations as contested terrain / George Cheney, Lars Th�er Christensen -- The dynamics of change in public relations practice / Robert L. Heath -- The mystery of public relations / Fritz Cropp, J. David Pincus -- Defining the relationship between public relations and marketing / James G. Hutton -- Extending strategic planning to communication tactics / Laurie J. Wilson -- Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang -- How feminist theory advanced the practice of public relations / Elizabeth L. Toth -- Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington -- Integrating planning and evaluation / Tom Watson -- Media effects research for public relations practitioners / Beth Olson -- Stewardship / Kathleen S. Kelly -- Activism / Michael F. Smith, Denise P. Ferguson -- Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang -- Public relations and the ecology of organizational change / James L. Everett -- The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler -- Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt -- Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt -- The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer -- Accreditation / Bonita Dostal Neff -- Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison -- Public relations and social responsibility / Emma L. Daugherty -- Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins -- Ethics in public relations / Patricia A. Curtin, Lois A. Boynton -- Public relations between universality and particularity / Tanni Haas -- The measurement of ethics / Kathie A. Leeper -- Learning best practices from experience and research / Robert L. Heath -- A new order for public relations / H.R. Hutchins -- Best practices in the public relations agency business / Catherine L. Hinrichsen -- Strategic media planning / Kirk Hallahan -- Improving corporate and organizational communications / Dean Kazoleas, Alan Wright -- Crisis communication / Kathleen Fearn-Banks -- Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams -- Corporate apologia / Keith Michael Hearit -- Race and reputation / Gail F. Baker -- Relationships within communities / Laurie J. Wilson -- Managing community relationships to maximize mutual benefit : doing well by doing good / John A. Ledingham, Stephen D. Bruning -- Educational public relations / Julie Kay Henderson -- Strength in diversity : the place of public relations in higher education institutions / Barbara J. DeSanto, R. Brooks Garner -- Sports information directing : a plea for helping an unknown field / Nicholas C. Neupauer -- Political power through public relations / Lori Melton McKinnon, John C. Tedesco, and Tracy Lauder -- Labor and public relations : the unwritten roles / Tricia Hansen-Horn -- Public relations in the health care industry / Laurel Traynowicz Hetherington, Daradirek Ekachai, and Michael G. Parkinson -- The frontier of new communication technologies / Robert L. Heath -- Cyberspin : the use of new technologies in public relations / Edward J. Lordan -- On-line research techniques for the public relations practitioner / Susanne Elizabeth Gaddis -- Public relations and new media technology : the impact of the Internet / Jeffrey K. Springston -- The development of a structuration analysis of new publics in an electronic environment / Zoraida R. Cozier, Diane F. Witner -- Globalization - the frontier of multinationalism and cultural diversity / Robert L. Heath -- International public relations : opportunities and challenges for the 21st century / Maureen Taylor -- Effective public relations in the multinational organization / Robert I. Wakefield -- International public relations : a focus on pedagogy / Doug Newsom, Judy VanSlyke Turk, and Dean Kruckeberg -- New Zealand perspectives on public relations / Judy Motion, Shirley Leitch -- The development of public relations in China, Russia, and the United States / Mark McElreath ...[et al.] -- The changing shape of public relations in the European Union / David Miller, Philip Schlesinger -- Middle East public relations : a new frontier in the United States / Ris? Jane Samra.
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