서지주요정보
Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! / [electronic resource]
서명 / 저자 Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
저자명 Holtz, Shel.
단체명 Holtz, Shel.
판사항 2nd ed.
발행사항 New York : AMACOM, c2002.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=72951URL

서지기타정보

서지기타정보
청구기호 HD59 .H596 2002eb
형태사항 xx, 444 p. : ill. ; 23 cm.
언어 English
서지주기 Includes bibliographical references and index.
내용 A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
주제 Internet in public relations.
보유판 및 특별호 저록 Original 0814471528 , 2002001993 , 48966660
ISBN 0814426581 (electronic bk.)
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