청구기호 |
HD59 .H596 2002eb |
형태사항 |
xx, 444 p. : ill. ; 23 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references and index.
|
내용 |
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
|
주제 |
Internet in public relations.
|
보유판 및 특별호 저록 |
Original 0814471528 , 2002001993 , 48966660
|
ISBN |
0814426581 (electronic bk.)
|