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Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource]
서명 / 저자 Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
저자명 Taylor, David
단체명 Taylor, David
발행사항 Chichester, England ; Hoboken, NJ : Wiley, c2004.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=107010URL

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서지기타정보
청구기호 HD69.B7 T393 2004eb
형태사항 xiii, 162 p. : ill. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. [151]-153) and index.
주제 Brand name products --Management.
Brand name products --Marketing.
Brand name products --Valuation --Management.
Product management.
보유판 및 특별호 저록 Original 0470862114 , 2003025486 , 53796818
ISBN 0470862122 (electronic bk.)
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