청구기호 |
HD69.B7 T55 2001eb |
형태사항 |
xvi, 303 p. : ill. ; 24 cm.
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언어 |
English |
서지주기 |
Includes bibliographical references (p. 289-292) and index.
|
내용 |
Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
|
주제 |
Brand name products.
Advertising.
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보유판 및 특별호 저록 |
Original 0071371893 , 2001018017 , 45714717
|
ISBN |
0071381309 (electronic bk.)
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