| 청구기호 |
HD69.B7 T55 2001eb |
| 형태사항 |
xvi, 303 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 289-292) and index.
|
| 내용 |
Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
|
| 주제 |
Brand name products.
Advertising.
|
| 보유판 및 특별호 저록 |
Original 0071371893 , 2001018017 , 45714717
|
| ISBN |
0071381309 (electronic bk.)
|
