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서지주요정보
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource]
서명 / 저자	Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
발행사항	Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
Online Access	https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=176389 URL

서지기타정보
청구기호	HD69.B7 T393 2004
다른형태 서명	Brandstretch
형태사항	ix, 162 p. : ill.
언어	English
서지주기	Includes bibliographical references (p. [151]-153) and index.
주제	Brand name products --Management. Branding (Marketing) Brand name products --Valuation --Management. Product management.

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전체보기

Conquering consumerspace marketing strategies for a branded world / [electronic resource] Solomon, Michael R HD69.B7 S65 2003
Conquering consumerspace marketing strategies for a branded world / [electronic resource] Solomon, Michael R HD69.B7 S65 2003eb
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] Taylor, David HD69.B7 T393 2004
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] Taylor, David HD69.B7 T393 2004eb
From bricks to clicks 5 steps to creating a durable online brand / [electronic resource] Timacheff, Serge HD69.B7 T55 2001eb

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