| 청구기호 |
HB615 |
| 형태사항 |
1 online resource.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Understanding the Basics of Digital Entrepreneurship. Gutenberg to Zuckerberg -- The Story Behind the Numbers -- What Is a Company Worth? -- The Transformed Competitive Landscape -- Creating Sustainable Strategies and Business Models. A Strategy for Dealing with the New Business Imperatives -- Defining a Unique Value Proposition -- Understanding Customer Relationships in a Digital World -- Reaching Current and New Customers -- Competing in a Networked World -- Investing in Key Assets and Capabilities -- Leadership in a Time of Change. Entrepreneurial Leadership and Culture -- What the Future Holds -- How to Use the Complementary Instructional Website.
|
| 주제 |
Entrepreneurship.
Digital media.
Mass media --Economic aspects.
Digital media. --fast --(OCoLC)fst00893716
Entrepreneurship. --fast --(OCoLC)fst00912787
Mass media --Economic aspects. --fast --(OCoLC)fst01011239
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
|
| ISBN |
9781119218081q(electronic bk. : oBook)
111921808Xq(electronic bk. : oBook)
9781119218050q(electronic bk.)
1119218055 |
| 기타 표준번호 |
10.1002/9781119218081 |
