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Manage for profit, not for market share : a guide to greater profits in highly contested markets
서명 / 저자 Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.
저자명 Bilstein, Frank F;Luby, Frank;Simon, Hermann.
발행사항 Boston, Mass. : Harvard Business School Press, c2006.

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WM0015741

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HB601 .S596m

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청구기호 HB601 .S596m 2006
형태사항 232 p. : ill. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. 213-219) and index.
내용 Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
주제 Profit.
Profit --Case studies.
Industrial management --Case studies.
LCCN 2005037019
ISBN 1591395267 (perm. paper) 9781591395263
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