| 청구기호 |
HD59.35 .C67 2020 |
| 형태사항 |
xii, 260 p. : Ill. ; 25 cm.
|
| 언어 |
English |
| 일반주기 |
Revised edition of the author's Sponsorship in marketing, 2014.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 주제 |
Corporate sponsorship.
Special events --Marketing.
Sports sponsorship.
Performing arts sponsorship.
|
| LCCN |
2019049388
|
| ISBN |
9780367343439 (hbk.)
9780367343446 (pbk.)
|
