| 청구기호 |
HD59.2 .G747 2014 |
| 형태사항 |
1 online resource (280 p.)
|
| 언어 |
English |
| 일반주기 |
Description based upon print version of record.
|
| 내용 |
Foreword by Anne Gregory; Foreword by Mike Regester; Preface; Acknowledgements; 01 Reputation: what it is and why it matters; Defining reputation; Valuing reputation; From reputation management to reputation strategy; 02 The challenging climate in which reputations are managed; Declining trust; Low risk tolerance; International regulation; Local and global expectations; The information 'anarchy' of traditional and social media; Empowerment and activism; Chapter summary; 03 What are the risks to reputation?; 04 Externally driven issues
Societal and political attention on a broad problemSocietal and political outrage at specific organizational behaviour/performance; Societal and political outrage at a 'new' risk imposed by an organization/sector; Challenges in managing externally driven issues; Chapter summary; 05 Internally driven issues; The 'proactive negative' internal issue; The 'proactive positive' internal issue; The 'reactive positive' internal issue; The 'reactive negative' internal issue; Chapter summary; 06 Externally driven incidents; An attack on you, or those in your care
An attack on a wider group affecting youA political or social development endangering you, or those in your care; A natural event; Chapter summary; 07 Internally driven incidents; Ten safety incidents that shaped crisis management today; Communications and the internal incident; Chapter summary; 08 Interrelated risks; 09 Managing reputation risk through the life cycle; 10 Predicting reputation risk; The external reputation risk radar and horizon scanning; The internal reputation risk radar; Analysing risk; Reputation risk assessment; Lessons from the past; Chapter summary
11 Preventing reputation riskReputation risk architecture -- 'hard' intervention; Behavioural change through 'soft' interventions; Corporate citizenship; Chapter summary; 12 Preparing for acute reputation risk; Who should own and manage crisis preparedness?; What does a crisis-ready organization look like?; Chapter summary; 13 Resolving risks to reputation; Issues management/issues resolution; Issues management process; Issues management competence; Issue strategy development; A (short) note on communicating risk; Change as an issue management strategy; Chapter summary
14 Responding to immediate reputation riskStrategic crisis decision-making; The wider crisis communications response; Crisis media management; Communications working with other functions; Chapter summary; 15 Recovering from reputation damage; Reviewing performance and improving preparedness; Rebuilding trust and reputation; Changing the organization; Chapter summary; 16 Where next for crisis, issues and reputation management?; index
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| 주제 |
Corporate image -- Management.
Corporations -- Public relations.
Crisis management.
Reputation.
Corporate image --Management.
Crisis management.
Reputation.
Corporations --Public relations.
BUSINESS & ECONOMICS / Advertising & Promotion --bisacsh
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| ISBN |
9780749469931 (electronic bk.)
0749469935 (electronic bk.)
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