| 청구기호 |
HD59.2 .D696 2016eb |
| 형태사항 |
1 online resource (xi, 261 pages) : illustrations
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| 언어 |
English |
| 일반주기 |
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.
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| 주제 |
Corporate image.
Social responsibility of business.
Organizational effectiveness.
BUSINESS & ECONOMICS --Advertising & Promotion. --bisacsh
BUSINESS & ECONOMICS --Business Ethics. --bisacsh
Corporate image. --fast --(OCoLC)fst00879659
Organizational effectiveness. --fast --(OCoLC)fst01047852
Social responsibility of business. --fast --(OCoLC)fst01122851
BUSINESS/Social Responsibility
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| ISBN |
9780262335089q(electronic bk.)
0262335085q(electronic bk.)
9780262335072q(electronic bk.)
0262335077q(electronic bk.)
9780262335096
0262335093
|
