| 청구기호 |
HD59.2 .D38 2003 |
| 형태사항 |
xiii, 272 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [259]-268) and index.
|
| 내용 |
A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
|
| 주제 |
Corporate image.
Brand name products --Management.
Corporations --Public relations.
Competition.
Corporate image. --gtt
Strategisch management. --gtt
Corporate identity. --gtt
Concurrentie. --gtt
Reputatie. --gtt
|
| LCCN |
2002068326
|
| ISBN |
041528743X
|
