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Introduction : visions of transformation and growth : institutional logics and social processes in the organic sector -- Breaking ground for a new agriculture : transformation and expansion during the organic sector's early years -- Stabilizing the market, dividing the field : federal regulation, field settlement, and the emergence of conflict -- The rise of big organic : market convergence and the elaboration of the expansionary vision -- The politics of organic integrity : reasserting transformative ideals from the margins -- Caught in the middle : negotiating compromise in organic co-op stores -- Institutional logics and social processes revisited : insights from the organic sector.
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