| 청구기호 |
HD30.28 .W383 2013 |
| 형태사항 |
1 online resource (192 p.)
|
| 언어 |
English |
| 일반주기 |
Description based upon print version of record.
|
| 내용 |
Introduction; Why this book?; What is the plan for and who is the audience?; You are telling a story; Presentation; Facts and evidence; Gathering data; Repetition; Review your document; Summary; 1 The structure of the plan; Using appendices; Summary; 2 Summary; Summary; 3 The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; Summary; 4 The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry
Big Changes and New TechnologiesExamples of market change; Mixed strategies; Summary; 5 Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; Summary; 6 Management; The essential difference; What skills are required?; Organization structure; Demonstrating control; Management; Summary; 7 The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Closing the deal; The exit; Summary; 8 The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan
SensitivityKey assumptions; Explain important points; Summary; 9 Financial information; Profit and loss account; Cash forecast; Sensitivity; Break-even; Funding; Reconciling and checking; Timing; Balance sheet; Trends; Some important terms; Summary; 10 Risks; Summary; 11 Legal issues and confidentiality; Confidentiality; Summary; 12 Selling your business; Explain why you are selling; Emphasize the great opportunities for the business; Don't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information
Due diligenceSummary; 13 Improve performance with a business plan; Planning is not budgeting; Strategic vision and action; Creating strategy; Planning for people; Practicalities; Summary; 14 Using business plans for bidding; Summary; Appendix 1; The confidentiality letter; Appendix 2; Reconciling profit and cash flow; Appendix 3; The Cash Forecast; What will you need?; What the forecast looks like; The Sales Forecast; Check the Forecast; What can I do?; Glossary
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| 주제 |
New business enterprises -- Finance.
New business enterprises - Planning.
New business enterprises -- Planning.
Small business -- Finance.
Small business - Planning.
Small business -- Planning.
Business planning.
Business writing.
BUSINESS & ECONOMICS / Strategic Planning. --bisacsh
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| ISBN |
9780749467111 (electronic bk.)
0749467118 (electronic bk.)
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