| 청구기호 |
HD30.28 S3456 2013 |
| 형태사항 |
1 online resource (240 p.)
|
| 언어 |
English |
| 일반주기 |
Description based upon print version of record.
|
| 내용 |
Endorsements; Acknowledgements; 01 Setting the scene; The future state; The Dice Matrix Model: don't leave success to chance; Do things differ in today's business world?; Business and the savvy consumer: what customers really want; 02 Lies, more lies and statistics!; 03 Quotes from the famous, infamous and wise; 04 Killer questions: Their thoughts, your business; Whose business is it!?; The world we live in; The generation gap; Their secret views: your successful business; 05 The world tomorrow: Embrace the future; Marketing in today's world; Making money from technology
The mobile phone market: the future and your business06 The world's gone crazy: A sign of the times!; 07 The 100 Matrix: What people really think; The questions; The answers; The results; 08 The Dice Matrix Model: Time to succeed; How DMM works; Stage 1: tactical questions for customers and employees (first outputs); Stage 2: strategic alignment of tactical results (second outputs); Stage 3: gap analysis (third outputs); One stage further: the 3D dimension; 09 This way to success...; Index
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| 주제 |
Marketing -- Management.
Strategic planning.
Business planning.
BUSINESS & ECONOMICS / Corporate Governance. --bisacsh
BUSINESS & ECONOMICS / Leadership. --bisacsh
BUSINESS & ECONOMICS / Organizational Development. --bisacsh
BUSINESS & ECONOMICS / Workplace Culture. --bisacsh
BUSINESS & ECONOMICS / Strategic Planning. --bisacsh
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| ISBN |
9780749468798 (electronic bk.)
0749468793 (electronic bk.)
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