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Sustainable venturing : entrepreneurial opportunity in the transition to a sustainable economyb
서명 / 저자 Sustainable venturing : entrepreneurial opportunity in the transition to a sustainable economyb / Thomas J. Dean, Department of Management, Colorado State University ; written with the assistance of Jacob T. Castillo.
저자명 Castillo, Jacob T.;Dean, Thomas J
발행사항 Boston : Pearson, 2014.

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5109957

소장위치/청구기호

학술문화관(문화관)3층 이종문도서

HD60 .D347 2014

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청구기호 HD60 .D347 2014
형태사항 xi, 131 p. : ill. ; 23 cm.
언어 English
내용 Introduction to sustainable venturing -- Systems and opportunities -- Institutional strategies for sustainable venturing -- Social entrepreneurship -- Environmental marketing and the green customer -- Launching the sustainable venture -- Financing the sustainable venture.
주제 Social entrepreneurship.
Entrepreneurship --Environmental aspects.
Technological innovations --Environmental aspects.
Social responsibility of business.
LCCN 2013000194
ISBN 9780136044895 0136044891
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