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Introduction. Why corporate social responsibility: why now? how? / Jill J. McMillan ; A new generation of global corporate social responsibility / Michael Stohl, Cynthia Stohl, Nikki C. Townsley ; Progressing from corporate social responsibility to brand integrity / Malcolm McIntosh -- Cases and contexts. Facing corporate power / Jem Bendell, Mark Bendell ; Corporate citizenship: the dark-side paradoxes of success / Sandra Waddock ; Corporate social responsibility in Scandinavia: a turn towards the business case? / Mette Morsing, Atle Middtun, Karl Palm?s ; Corporate social responsibility in Asia: a Confucian context / Glen Whelan ; Corporate social responsibility and public relations: perceptions and practices in Singapore / Krishnamurthy Sriramesh ... [et al.] ; Corporate social responsibility in Mexico: an approximation from the point of view of communication / Mariela P?rez Chavarr?a -- Legal perspectives. Legal versus ethical arguments: contexts for corporate social responsibility / Matthew W. Seeger, Steven J. Hipfel ; Corporate deception and fraud: the case for an ethical apologia / Keith Michael Hearit ; Regulation: government, business, and the self in the United States / John Llewellyn ; Can corporate personhood be socially responsible? / Dean Ritz -- Economic perspectives. How to read Milton Friedman: corporate social responsibility and today's capitalisms / James Arnt Aune ; Corporate social responsibility as oxymoron: universalization and exploitation at Boeing / Dana L. Cloud ; Toward an accounting for sustainability: a New Zealand view / Stewart Lawrence ; Consumer activism and corporate social responsibility: how strong a connection? / Brenden E. Kendall, Rebecca Gill, George Cheney -- Social perspectives. Corporate governance, corporate social responsibility, and communication / Stanley Deetz ; Corporate and institutional responses to the challenge of HIV/AIDS: the case of South Africa / Grant Samkin, Stewart Lawrence ; Business, society, and impacts on indigenous peoples / Marcus Breen ; Activism, risk, and communicational politics: Nike and the sweatshop problem / Graham Knight -- Environmental perspectives. Corporate environmentalism / Connie Bullis, Fumiko Ie ; Greening of corporations? Eco-talk and the emerging social imaginary of sustainable development / Sharon M. Livesey, Julie Graham.
Discourses of sustainability in today's public sphere / Tarla Rai Peterson, Todd Norton ; Green marketing and advertising / Worawan Yim Ongkrutraksa ; Sustainable development discourse and the global economy: promoting responsibility, containing change / Shiv Ganesh ; The behavior of corporate species in ecosystems and their roles in environmental change / Douglas Crawford-Brown -- Commentary on corporate social responsibility: the contributions of communication and other perspectives. Is sustainability sustainable? Corporate social responsibility, sustainable business, and management fashion / Theodore E. Zorn, Eva Collins ; Corporate social responsibility and public policy making / Charles Conrad, J?Anna Abbott ; The case of the Subaltern public: a postcolonial investigation of corporate social responsibility's (o)missions / Debashish Munshi, Priya Kurian ; The discourse of corporate social responsibility: postmodern remarks / Lars Th�er Christensen -- Corporate social responsibility/corporate moral responsibility: is there a difference and the difference it makes / Patricia H. Werhane.
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