| 청구기호 |
HD30.28 .J327 2009 |
| 형태사항 |
xviii, 238 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references.
|
| 내용 |
The essence of strategy: key components -- Some traditional typologies -- Thirty P's for perspectives on strategy: toward strategic style flexibility -- The strategy forest -- Where there is a will, there is a way: all-powerful optimists -- The entrepreneur deliberates, the market decides: cautious optimists -- That's the way we see it, that's the way we do it: framed rationality -- Go with the flow: interactive players -- The second atlas of the forest -- Gusts at the top of the pico paradox.
|
| 주제 |
Strategic planning.
Management.
|
| LCCN |
2009013654
|
| ISBN |
9780415550239 (hbk.):cENG 85.00
9780203869567 (ebook)
9780415550246 (pbk.)
|
