| 청구기호 |
HD30.28 .J367 2003 |
| 형태사항 |
xii, 233 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. (228-229) and index.
|
| 내용 |
The essential elements of strategic logic. The basic principles -- The nuclear unit of strategic analysis -- Industry evolution -- An analysis of company development. From activity to the enterprise -- The globalisation process and the enterprise -- Diversification -- Logic in action. The search for growth : mergers and acquisitions -- Some hints on how to design a strategy -- Conclusion: From logic to practice.
|
| 주제 |
Strategic planning.
Logic.
|
| LCCN |
2003045605
|
| ISBN |
1403912599
|
