청구기호 |
GV716 .S649 2004eb |
형태사항 |
xxiii, 415 p. : ill. ; 24 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references and indexes.
|
주제 |
Sports --United States --Marketing.
Sports --United States --Psychological aspects.
Communication in marketing.
|
보유판 및 특별호 저록 |
Original 0805848266 , 2003020653 , 53131268
|
ISBN |
1410610004 (electronic bk.)
|