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Introduction, the fields of play -- The origins of baseball and soccer leagues -- How soccer spread around the world when baseball didn't -- Pay for play : the development of the baseball and soccer labor markets -- Fans, franchises, and financial failure : why baseball clubs make money and soccer clubs don't -- Watching the money : baseball and soccer broadcasting -- Uncertain prospects : creating competitive balance -- Crossing cultures and learning lessons : what Americans need to know about world soccer and the world needs to know about American baseball.
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