서지주요정보
Cases to accompany Contemporary strategy analysis
서명 / 저자 Cases to accompany Contemporary strategy analysis / Robert M. Grant.
저자명 Grant, Robert M;Grant, Robert M
판사항 6th ed.
발행사항 Malden, MA ; Oxford : Blackwell Pub., 2008.

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9512506

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HD30.28 .G716 2008

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청구기호 HD30.28 .G716 2008
형태사항 xiv, 347 p. : ill. ; 25 cm.
언어 English
내용 Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management.
주제 Strategic planning --Case studies.
Decision making --Case studies.
LCCN 2007008013
ISBN 9781405163101 (pbk. : alk. paper) 1405163100 (pbk. : alk. paper)
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