| 청구기호 |
HD30.28 .G72 2005 |
| 형태사항 |
xii, 548 p. : ill. ; 26 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- Organization structure and management systems -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
|
| 주제 |
Strategic planning.
|
| LCCN |
2004007696
|
| ISBN |
1405119985 (hardcover : alk. paper)
1405119993 (pbk. : alk. paper)
|
| 관련서지 |
Contemporary strategy analysis
|
