| 내용 |
Preface -- Acknowledgments -- Introduction : Investor relations for entrepreneurs -- Part I : Perspectives on business planning -- Raising money in an age of high anxiety : why investors have business plan phobia ; Ask the wrong question and you'll get the wrong answer--where we've gone wrong in thinking about business plans ; Is planning a useful exercise? What the research shows -- Part II : Seven actions you should take before preparing a business plan -- Look inward : what is your startup karma? ; Presentation : giving form to your ideas ; Compose a synopsis ; Develop meaningful and hard-hitting financials ; Build a web site that demonstrates your business model ; Use publicity to attract investor attention ; Touch the marketplace -- Part III : Business planning and the investment process -- What you're selling and what investors are buying : capitalize on investor psychology ; Teaming up with AOL for love and money : a case study ; Best investor relations approach for you.
|
