| 청구기호 |
HF5718.3 .M377 2018eb |
| 형태사항 |
1 online resource (88 p.)
|
| 언어 |
English |
| 일반주기 |
Description based upon print version of record.
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| 내용 |
Cover; Copyright Page; CONTENTS; ABOUT THE AUTHOR; PREFACE; 1 WHAT IS BUSINESS WRITING?; WHY BAD WRITING IS BAD NEWS; 2 LEARNING TO WRITE WITHOUT FEAR; TAKE YOUR TIME; BORROW BRIGHT IDEAS; KEY TAKEAWAYS; 3 THINK BEFORE YOU INK; SELLING THE SIZZLE: AN IT EXAMPLE; LIGHTS, EMAIL, ACTION!; KEY TAKEAWAYS; 4 CHOOSE YOUR WEAPONS; KNOW YOUR AUDIENCE; PICK YOUR PLATFORM; HOPE FOR THE BEST AND PLAN FOR THE WORST; TAKE A PICTURE; KEY TAKEAWAYS; 5 FIGHT THE FLAB; UNNECESSARY EXPERTISE; THE PASSIVE VOICE AND WEAK VERBS; TOO MANY WORDS; LONG SENTENCES AND ENDLESS PARAGRAPHS; SHOWING OFF; CLICHÉS
WOOLLY WRITINGTAKE ADVICE FROM GEORGE ORWELL; KEY TAKEAWAYS; 6 JUNK THE JARGON; WHAT IS JARGON?; BAD BUZZ; WHY YOU SHOULD BANISH BUZZWORDS AND JUNK THE JARGON; KEY TAKEAWAYS; 7 MAKE YOUR CASE; HOW TO WIN FRIENDS AND INFLUENCE PEOPLE; WRITING PRESENTATIONS; THREE IS THE MAGIC NUMBER; IT'S A SHAME ABOUT ROI; HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT; ROI: PLAN FOR THE BEST BUT TRY TO PREDICT THE WORST; KEY TAKEAWAYS; 8 WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET; WRITING FOR GOOGLE; SEO: HOW TO DO IT THE RIGHT WAY; TL; DR; WHAT TO DO ABOUT LONG DOCUMENTS
WRITING FOR EMAIL NEWSLETTERSSOMEONE INVENTED A NEW WAY TO GET READERS; YOU'LL NEVER GUESS WHAT HAPPENS NEXT!; KEY TAKEAWAYS; 9 BE YOUR OWN AUDIENCE; LET GO OF YOUR EGO; SIMPLICITY; BREVITY; ACCURACY; EFFECTIVENESS; KEY TAKEAWAYS; 10 COMMUNICATING GOODWILL AND DELIVERING BAD NEWS; GOODWILL HUNTING; NOW FOR THE BAD NEWS; KEY TAKEAWAYS; 11 WHAT TO DO WHEN THE WORDS WON'T COME; HAVE A DEADLINE; BREAK IT INTO BITS; WRITE AN OUTLINE; DON'T START AT THE START; DON'T STOP; FORGET ABOUT PERFECT; HAVE A KITKAT; GO AND DO SOMETHING ELSE; KEY TAKEAWAYS; 12 THE BUSINESS WRITING HOUSE OF HORRORS
AVIVA ACCIDENTALLY FIRES ITS ENTIRE WORKFORCEELOP NEEDS SOME HELOP; PROOF THAT SPELL CHECKING MATTERS; WHY DAMORE SHOULD HAVE WRITTEN LESS; WHY JACK GOT ATTACKED; WHEN HASHTAGS GO BAD; THE WORST MOTIVATIONAL MEMO EVER; KEY TAKEAWAYS; AFTERWORD; REFERENCES; INDEX; Back Cover
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| 주제 |
Communication of technical information.
Business communication.
Business report writing.
Technical writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing. --bisacsh
LANGUAGE ARTS & DISCIPLINES / Rhetoric. --bisacsh
REFERENCE / Writing Skills. --bisacsh
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| ISBN |
9781780174426q(electronic bk.)
178017442X |
