| 청구기호 |
HF5718.3 .F67 2005eb |
| 형태사항 |
1 online resource (xiv, 258 p.) : ill.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms -- the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
|
| 주제 |
Business writing --Handbooks, manuals, etc.
Public relations --Handbooks, manuals, etc.
|
| ISBN |
142371685X (ebk.)
9781423716853 (ebk.)
|
