청구기호 |
HD69.B7 .H43 2020 |
형태사항 |
xiv, 323 p. : ill. ; 26 cm.
|
언어 |
English |
일반주기 |
Revised edition of the authors' Brand management, 2016.
|
서지주기 |
Includes bibliographical references and index.
|
주제 |
Brand name products --Management.
Branding (Marketing)
|
LCCN |
2019059193
|
ISBN |
9780367172572 (hbk.)
9780367172589 (pbk.)
|