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Why business models matter / by Joan Magretta -- Reinventing your business model / by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann -- When your business model is in trouble: an interview with Rita Gunther McGrath / by Sarah Cliffe -- Paths to business model innovation / by Karan Girotra and Serguei Netessine -- The transformative business model / by Stelios Kavadias, Kostas Ladas, and Christoph Loch -- Competing against free / by David J. Bryce, Jeffrey H. Dyer and Nile W. Hatch -- Why the lean start-up changes everything / by Steve Blank -- Finding the platform in your product / by Andrei Hagiu and Elizabeth J. Altman -- Pipelines, platforms, and the new rules of strategy / by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary -- When one business model isn't enough / by Ramon Casadesus-Masanell and Jorge Tarziján -- Reaching the rich world's poorest consumers / by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot.
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