| 청구기호 |
HD58.8 .G348 2017 |
| 형태사항 |
xvi, 242 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [227]-234) and index.
|
| 내용 |
Introduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you.
|
| 주제 |
Organizational change.
Business planning.
Information technology.
|
| LCCN |
2017936873
|
| ISBN |
9781626344648 (hardcover)
1626344647 (hardcover)
9781626344655 |
