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Utilizing Consumer Psychology in Business Strategy : emerging research and opportunities
서명 / 저자 Utilizing Consumer Psychology in Business Strategy : emerging research and opportunities / by Tevfik Dalgic and Sevtap Unal.
저자명 Dalgic, Tevfik;Unal, Sevtap
발행사항 Hershey, PA : Business Science Reference, [2018]
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1806803URL

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서지기타정보
청구기호 HD30.28 .D345 2018eb
형태사항 1 online resource.
언어 English
주제 Strategic planning.
Consumer behavior --Psychological aspects.
Decision making.
Consumer behavior --Psychological aspects. --fast --(OCoLC)fst00876247
Decision making. --fast --(OCoLC)fst00889035
Strategic planning. --fast --(OCoLC)fst01134371
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
ISBN 9781522534495q(electronic bk.) 1522534490
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