서지주요정보
Competitive intelligence rescue : getting it right
서명 / 저자 Competitive intelligence rescue : getting it right / Carolyn M. Vella and John J. McGonagle.
저자명 McGonagle, John J;Vella, Carolyn M
발행사항 Santa Barbara : Praeger, [2017]
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1554659URL

서지기타정보

서지기타정보
청구기호 HD38.7
형태사항 1 online resource.
언어 English
서지주기 Includes bibliographical references and index.
내용 Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactical intelligence and contracting out for market/tactical intelligence -- Bringing CI inside -- Integrating an acquisition, developing DIY capabilities & adding primary research -- Starting late -- What does this all mean to you? -- Index.
주제 Business intelligence.
Business intelligence. --fast --(OCoLC)fst00842723
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
LCCN 2017024160
ISBN 9781440851612q(electronic bk.) 1440851611
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