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Foreword -- Why am I writing this book? -- Bringing your food to market -- Locked and loaded : from concept to retail ready -- Distributors : a necessary partner -- Shelf space : how to own your retail shelf space -- Brokers : what you need to know -- Trade shows and table tops -- Free-fills, demos, ads, and discounts -- The game plan : stay small, get bigger, or sell? -- The summit : crossing over to the mainstream marketplace -- Conclusion -- Glossary.
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