청구기호 |
BF637.P4 .P39 2017 |
형태사항 |
xx, 627 p. ; 25 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references and indexes.
|
주제 |
Persuasion (Psychology)
Mass media --Psychological aspects.
Attitude change.
|
LCCN |
2016039403
|
ISBN |
9781138100329 (hbk.)
9781138100336 (pbk.)
|