청구기호 |
GV742 .N54 2015 |
형태사항 |
xii, 303 p. : ill. ; 25 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references (p. 284-298) and index.
|
주제 |
Mass media and sports.
Sports --Marketing.
Sports --Economic aspects.
|
LCCN |
2014048552
|
ISBN |
9780415839815 (hbk.)
9780415839822 (pbk.)
|