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PREFACE, Why Every Entrepreneur Needs This Book. instead of the other 93,210 books on Entrepreneurship. - INTRODUCTION, 25 Key Action Steps for Every Entrepreneur. - PART ONE, PREPARE TO LAUNCH. - 1, Translate Your Idea into a Compelling Business Model. - 2, Craft a Business Plan to Serve as Your "Plan A" Roadmap. - 3, Find and Know Your Competitors. - 4, Draft your Founding Dream Team. - 5, Allocate the Equity in Your Startup. - 6, Build a Minimum Viable Product and Validate Your Plan with Customers. - 7, Establish Your Brand with Online Public Profiles. - 8, Network Effectively within the Entrepreneurial Ecosystem. - PART TWO, LAUNCH AND BUILD YOUR COMPANY. - 9, Incorporate as a Delaware "C" Corporation for Protection and Investment. - 10, "Lawyer Up" the Right Way. - 11, Recruit your Boards of Directors and Advisors. - 12, Select an Accountant and an Accounting System. - 13, Establish and Manage your Credit Profile. - 14, Open Bank, Credit Card and Merchant Accounts. - 15, Choose Your Key Technologies, Platforms and Vendors. - 16, Measure Your Business with Data Analytics. - 17, Round Out Your Team with Employees and Freelancers. - 18, Establish a Stock Option Plan to Incentivize Your Team. - PART THREE, RAISE FUNDS; COLLABORATE WITH INVESTORS; PLAN FOR YOUR EXIT. - 19, Understand the Funding Process and What Investors Want to See. - 20, Nurture Your Investor Pipeline. - 21, Fundraise with Online Platforms. - 22, Survive the Term Sheet Negotiation and Investor Due Diligence. - 23, Get the Most from Your Investors, Now and in the Future. - 24, Understand Your Company's Valuation for Funding vs. Option Grants. - 25, Keep Your Eye on the Exit and Reap the Benefits of Success Coda: The Gust All-In-One Solution. - APPENDICES Appendix A, The Startup Reading List. - Appendix B, The Investment Due Diligence Checklist. - Appendix C, Starting a US Corporation from a Foreign Country. - Appendix D, Convertible Preferred Term Sheet. - Appendix E, Convertible Note Term Sheet. - Appendix F, The Founders Accord. - Acknowledgments. - Index.
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