| 내용 |
1, Introduction. - 2, Marketing and retail from the modern period until the postwar era of mass consumption. - 3, Market fragmentation and globalization. - 4, Consumption, status, and class. - 5, Gender and race at the margins and center of consumption. - 6, The life course. - 7, Consumer citizenship and the nation-state. - 8, Consumer citizenship in the era of globalization. - 9, Conclusion.
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