서지주요정보
The handbook of communication and corporate reputation [electronic resource]
서명 / 저자 The handbook of communication and corporate reputation [electronic resource] / edited by Craig E. Carroll.
저자명 Carroll, Craig E.
발행사항 Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2013.
총서명 Handbooks in communication and media ; 46
Online Access http://dx.doi.org/10.1002/9781118335529URL

서지기타정보

서지기타정보
청구기호 HD58.7 .H36 2013
형태사항 1 online resource (xxvii, 622 pages).
언어 English
서지주기 Includes bibliographical references and indexes.
내용 Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Brp2snn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey -- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll -- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri -- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower -- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas -- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin -- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia -- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig -- Image Repair Theory and Corporate Reputation / William L Benoit -- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth -- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony -- Relating Rhetoric and Reputation / p2syvind Ihlen -- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs -- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho -- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller -- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger -- Corporate Reputation and Workplace Environment / Hua Jiang -- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber -- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber -- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz -- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin -- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath -- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright -- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt -- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain -- Corporate Branding and Corporate Reputation / Esben Karmark -- Corporate Reputation and Corporate Speech / Robert Kerr -- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette -- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta -- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso -- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn -- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson -- Hidden Organizations and Reputation / Craig R Scott -- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men -- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang -- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.
주제 Corporate culture --Handbooks, manuals, etc.
Business ethics --Handbooks, manuals, etc.
Mass media and business --Handbooks, manuals, etc.
BUSINESS & ECONOMICS --Public Relations. --bisacsh
Business ethics. --fast --(OCoLC)fst00842675
Corporate culture. --fast --(OCoLC)fst00879624
Mass media and business. --fast --(OCoLC)fst01011331
ISBN 9781118335529q(electronic bk.) 111833552Xq(electronic bk.) 9781118335451q(electronic bk.) 1118335457q(electronic bk.) 1299402259q(electronic bk.) 9781299402256
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