| 청구기호 |
HD30.3 .F667 2013eb |
| 형태사항 |
1 online resource (xiii, 287 pages) : illustrations
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
|
| 주제 |
Communication in management --Case studies.
Business communication --Case studies.
BUSINESS & ECONOMICS --Industrial Management. --bisacsh
BUSINESS & ECONOMICS --Management. --bisacsh
BUSINESS & ECONOMICS --Management Science. --bisacsh
BUSINESS & ECONOMICS --Organizational Behavior. --bisacsh
Business communication. --fast --(OCoLC)fst00842419
Communication in management. --fast --(OCoLC)fst00870174
|
| ISBN |
0804784957q(electronic bk.)
9780804784955 |
