서지주요정보
The last mile : creating social and economic value from behavioral insights / [electronic resource]
서명 / 저자 The last mile : [electronic resource] creating social and economic value from behavioral insights / Dilip Soman ; with illustrations by Yue Zhuo.
저자명 Soman, Dilip;Zhuo, Yue
발행사항 Toronto : University of Toronto Press, 2015.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1050036URL

서지기타정보

서지기타정보
청구기호 HB74.P8
형태사항 1 online resource.
언어 English
서지주기 Includes bibliographical references and index.
주제 Economics --Psychological aspects.
Economics --Sociological aspects.
Human behavior --Economic aspects.
Human behavior --Social aspects.
Choice (Psychology) --Economic aspects.
Decision making --Psychological aspects.
Consumer behavior.
BUSINESS & ECONOMICS / Economics / General --bisacsh
BUSINESS & ECONOMICS / Reference --bisacsh
ISBN 9781442616639q(electronic bk.) 1442616636
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