서명 / 저자 |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies / Min Ding.
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저자명 |
Ding, Min.;Eliashberg, Jehoshua;Stremersch, Stefan |
발행사항 |
New York : Springer, 2014.
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총서명 |
International Series in Quantitative Marketing, 0923-6716 ; 20
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