| 내용 |
Cover; Title; Copyright; Contents; List of Illustrations; List of Tables; Preface; Acknowledgments; Introduction; 1 The Economic Approach to the Study of Wine; 2 The Wine Product; 3 Wine Sensory Characteristics; 4 Grape Growing; 5 Grape Markets and Supply Cycles; 6 Wine Production; 7 Bulk Wine, Private-Label Wine, and Wine Alcohol; 8 Wine Distribution and Government Regulation; 9 The Wine Firm; 10 Wine-Firm Behavior; 11 The Wine Consumer and Demand; 12 The Wine Consumer, Quality, and Price; 13 The Globalization of Wine; Conclusion; Notes; References; Index.
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