| 청구기호 |
HD30.4 .N475 2013eb |
| 형태사항 |
1 online resource.
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| 언어 |
English |
| 내용 |
Machine generated contents note: Introduction 01 The business of coaching: an overview -- The coaching industry -- Some industry data... -- How many coaches? -- Use of coaching -- Fees and workload -- What do we mean by 'coaching'? -- Who buys coaching? -- Coach matching/broking services -- Coach selection processes and certifi cation -- Factors that infl uence the buying process -- How do coaching businesses operate? -- How is coaching carried out? -- How much money do coaches make? -- The business case for coaching -- References02 Identifying the right clients -- Coaching or a coach? -- The importance of positioning -- What makes the client 'right'? -- Identifying the right client -- What does 'good' look like for you? -- Your skills and experience -- What benefi ts do you uniquely deliver? -- Linking your USP to the perfect client -- Positioning yourself as an expert03 Marketing collateral -- Your website -- Your domain name -- Web hosting -- Building your website -- Designing your website -- Content: keeping it simple -- Other marketing collateral -- Written material -- The use of video -- Speaking engagements -- Taster sessions and consultations04 Connecting with the right clients -- Extending your professional network and winning referrals -- Before we begin... -- Constructive visibility -- Your target audience: narrowing your field of play -- How and where to find good clients for you -- A giving agenda -- Offline network development -- Online network building -- Referrals05 Meetings: how to plan and run them for success -- Perceptions you generate -- Meeting mind-set: being yourself -- Gaze aversion in conversation -- PowerPoint -- Conversation is the new PowerPoint -- Ensuring success in meetings -- Planning each meeting -- Pre-meeting communication -- At the start of the meeting -- Gathering information -- Next steps06 Value in the eyes of the client -- What does 'value' mean? -- Budget appetite -- Self-worth and confidence -- Building your value equations -- Articulating the value you deliver -- Handling competition07 Fees: how to be paid what you are worth -- A reality check -- A 'typical' working week -- Fee structures -- Actual fee levels -- Engagement structures -- Charging for expenses -- Group sessions -- 'Remote' coaching -- Terms and conditions -- Payment terms -- The relationship pyramid08 Structuring and delivering a successful coaching engagement -- The chemistry meeting -- Writing proposals (or letters of confirmation) -- Goal setting -- Session duration and frequency -- Time-keeping in sessions -- Listening and the use of silence -- Note taking -- Action points/next steps -- The end of an engagement -- Pulling the plug09 Structuring your business -- The legal structure of your business -- Insurances and consents -- Physical location versus postal address -- Business models -- Recruiting partners or associates -- Accreditation and certification -- The infrastructure of your business -- Physical office space -- Time allocation10 Strategic client leadership -- Why can SCL be important for your business? -- SCL is not for everyone... -- The relationship factor -- Where are you on the pyramid? -- How to move to SCL?11 Systems set your business free -- Why systems? -- Design from the end backwards -- The statement of strategic aims: what is my business? -- Business operating principles -- Standard operating procedures -- Core systems -- Time allocation -- In conclusion.
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| 주제 |
Executive coaching.
Mentoring in business.
New business enterprises --Management.
Small business --Management.
BUSINESS & ECONOMICS / Development / Business Development. --bisacsh
BUSINESS & ECONOMICS / New Business Enterprises. --bisacsh
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
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| ISBN |
9780749469108 (electronic bk.)
0749469102 (electronic bk.)
1299908179 (electronic bk.)
9781299908178 (electronic bk.)
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