| 청구기호 |
HD30.4 .N477 2013 |
| 형태사항 |
1 online resource (232 pages)
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| 언어 |
English |
| 내용 |
Cover; Title Page; Copyright; Contents; Introduction; Part One: Planning your project; 01 The nature of business research; What is scholarly literature?; How do I develop a good research question (RQ)?; How may I use scholarly literature in my project?; How may I use theory?; 02 Methodology and methods; What is research methodology?; What has methodology got to do with research methods?; How may I design my research?; How should I use my 'case study'?; What research methods should I use for my project?; Part Two 'Doing' your project; 03 The project proposal; Project proposals.
Of a project proposalCritical and analytical thinking; Prior planning prevents poor performance; 04 Collecting quantitative data; Finding quantitative data; Secondary data; Primary data; Designing a successful survey; Methods of collecting survey data; Designing your questionnaire; 05 Collecting qualitative data through interviews; Interviewing types and design; Focus groups; Interviewing references and further websites; Chapter appendix: Interview Protocol; 06 Collecting data as an ethnographer; Participant observation; Non-participative observation; 07 Case study research.
ObjectivesThe case study; Using deductive theory in case studies; Cross-sectional case study design; Longitudinal case study design; Case study tactics adopted for design quality; 08 Collecting data: less common methods; Mixed methods research; Social network analysis; Action research; Delphi method; Participant and non-participant observation; How to use crowdsourcing as a research tool; How to use a repertory grid; 09 Ensuring data saturation; Validity of quantitative data; Reliability of quantitative data; Significance of quantitative data; Part Three: Reporting your findings.
10 Analysing quantitative dataMeasures of central tendency; Measures of spread; Some notes on statistical testing; Variables: dependent and independent; 11 Analysing qualitative data; Coding text; Checking; Causal mapping; Software for coding; Part Four: Writing your report; 12 Discussing project findings; Flawed reasoning; 13 Conclusion to your report; How to begin your conclusion; Lessons to be learnt; Recommendations; 14 Reference lists; 15 Writing your abstract; 16 Conclusion; Research question; Knowledge of cutting-edge research and theory; Research tools; Index; Back Cover.
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| 주제 |
Business --Research.
Business writing.
BUSINESS and ECONOMICS --Business Communication --Meetings & Presentations. --bisacsh
BUSINESS and ECONOMICS --Business Writing. --bisacsh
BUSINESS & ECONOMICS --Management. --bisacsh
BUSINESS & ECONOMICS --Reference. --bisacsh
BUSINESS & ECONOMICS --Skills. --bisacsh
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| ISBN |
9780749468965 (electronic bk.)
0749468963 (electronic bk.)
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